The Queen, the Baron and the Thief
Three monumental animated towers of contemporary allegory: The Mirror Queen, The Gilded Baron and The Fire Thief, premiered at Pukkelpop 2026.
Speculum
SPECULUM brings Bosch’s masterpiece firmly into the twenty-first century. This digital triptych situates the viewer before ruthless depictions of the present.
Speculum Reversion
SMACK’s first large-scale public space work, made entirely in-house with the help of AI: a 53 × 8 metre facade in Breda, 2024, with Blind Walls Gallery, and one of the first AI-made public artworks.
A new Star is born
Technoballs — the debut single of Real MAYDAM, a post-biological singer with its own musical style and visual world.
From the archive
A dream hijacked by a well-known brand. Sleep may be our last ad-free space — for now.
Music video for De Staat, made with Floris Kaayk: Torre Florim steers a swirling crowd of shirtless men. Fifteen awards, including Best Animation at the UK Music Video Awards.
Tyler Durden’s line from Fight Club, spelled out in the lettering of the brands that own us.
[One line about the suit]
An early SMACK film about the visual bombardment of advertising. First prize at three festivals.
Eden on the streets of Melbourne
Trams wrapped in Eden during the NGV Triennial 2023–24 — 1,000,000+ visitors.
Sculptures →
Prints →
NFTs →
SMACK is a Dutch artist collective founded in 2005 by Ton Meijdam, Thom Snels and Bela Zsigmond. With digital animation, 3D and AI tools they create video works and generative art about digital identity, surveillance, power and the absurdities of contemporary culture — turning the crowded allegories of the old masters into animated digital worlds.
The Queen, the Baron and the Thief
Three monumental animated towers of contemporary allegory, premiered at Pukkelpop 2026.
Speculum
SPECULUM brings Bosch’s masterpiece firmly into the twenty-first century. This digital triptych situates the viewer before ruthless depictions of the present.